Planned Obsolescence and Culture
July 29th, 2009 by Elizabeth Ulion
“If you’ve replaced a computer lately–or a cell phone, a camera, a television–chances are, the old one still worked. And chances are even greater that the latest model won’t last as long as the one it replaced. Welcome to the world of planned obsolescence–a business model, a way of life, and a uniquely American invention”… says a description of the book “Made to Break: Technology and Obsolescence in America” by Giles Slade. Published in 2006, “Made to Break” takes readers through the history of consumer electronics in America and offers a glimpse of the future implications of our obsession with having the newest, most up to date technology at all times.
In an interview with Slade at Stay Free Magazine an interesting point was made. What does planned obsolescence mean for our culture?
STAY FREE!: When you talk to people about your book, do you notice a generational divide in how older people and younger people feel about these issues?
GILES SLADE: Yes, younger people don’t want to hear anything negative about the iPod. I might as well put a turban on and grow a long beard. It comes down to the social value of consumer goods as icons. If I’m saying something negative about your tribe’s icon, it’s as if I’m attacking you personally. Also, younger people have much less sense that things should last. I find that really disturbing.
STAY FREE!: It makes sense, though. If you’re born into a world where things aren’t made to last, naturally you won’t expect them to.
GILES SLADE: Sure, but then things less than 20 years old become what we think of as antiques. So your sense of duration, of history, of culture has collapsed and evaporated. If your favorite toys are constantly updated and replaced, how is that going to effect your relationships with people? I think you’re less likely to have lasting commitments to people, to family, to a country, even. There’s a well-known book called Bowling Alone, and I think this is where it comes from. We’ve become so accustomed to things only lasting for a few years we don’t invest in them anymore. We don’t see beautiful things like paintings and rugs as lasting.
What do you think? Yell out your opinions!
Elizabeth Ulion is a graduate student at Northwestern University. A family of quail just walked by her window. Let’s hope they don’t become obsolete.
Photo courtesy of Collin Anderson/Flickr



