Planned Obsolescence and Culture

July 29th, 2009 by Elizabeth Ulion
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upgradeIf you’ve replaced a computer lately–or a cell phone, a camera, a television–chances are, the old one still worked. And chances are even greater that the latest model won’t last as long as the one it replaced. Welcome to the world of planned obsolescence–a business model, a way of life, and a uniquely American invention”… says a description of the book Made to Break: Technology and Obsolescence in America by Giles Slade. Published in 2006, “Made to Break” takes readers through the history of consumer electronics in America and offers a glimpse of the future implications of our obsession with having the newest, most up to date technology at all times.

In an interview with Slade at Stay Free Magazine an interesting point was made. What does planned obsolescence mean for our culture?

STAY FREE!: When you talk to people about your book, do you notice a generational divide in how older people and younger people feel about these issues?

GILES SLADE: Yes, younger people don’t want to hear anything negative about the iPod. I might as well put a turban on and grow a long beard. It comes down to the social value of consumer goods as icons. If I’m saying something negative about your tribe’s icon, it’s as if I’m attacking you personally. Also, younger people have much less sense that things should last. I find that really disturbing.

STAY FREE!: It makes sense, though. If you’re born into a world where things aren’t made to last, naturally you won’t expect them to.

GILES SLADE: Sure, but then things less than 20 years old become what we think of as antiques. So your sense of duration, of history, of culture has collapsed and evaporated. If your favorite toys are constantly updated and replaced, how is that going to effect your relationships with people? I think you’re less likely to have lasting commitments to people, to family, to a country, even. There’s a well-known book called Bowling Alone, and I think this is where it comes from. We’ve become so accustomed to things only lasting for a few years we don’t invest in them anymore. We don’t see beautiful things like paintings and rugs as lasting.

What do you think? Yell out your opinions!

Elizabeth Ulion is a graduate student at Northwestern University. A family of quail just walked by her window. Let’s hope they don’t become obsolete.

Photo courtesy of Collin Anderson/Flickr

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  • Bonzi

    There is without a doubt a startling disconnectedness growing in our society. I feel a lot of it has to do how technology allows us to replace personal interaction with artificial relationships with our technologies. You're not going down the street to talk to your neighbor-you sign onto AIM and have a "chat." You don't play ball with your friends-you stare at a TV with them, or alone. Putnam's book brings up a lot of other relevant causes for the lack of personal rapport, but technology plays a major role. It's scary to see people putting less stock in their relationships with other people, but it's something we're going to have to confront and discuss if we want it to stop.

  • http://bandanasandkeens.blogspot.com ChrissyJoy

    This is for sure one of the most frustrating things about being a young adult today. In my family we didn't get rid of something until it didn't work anymore…. my parents still have their very first VCR. So, when I buy something I expect it to last. I've come to the conclusion if something I own stops working, I don't replace it. I had a Palm Pilot, but it only lasted two years. I went back to pen and paper. But I do feel that society breaks through my values from time to time and I feel the need to buy something new or "better". I try hard not to.

  • Imran Aijazuddin

    GM tried planned obsolescence to force users to buy replace their cars more quickly, initially boosting its own sales. However, planned obsolescence led to bankruptcy because people caught on and switched to more durable products from overseas competitors.

    Hopefully, electronics companies avoid planned obsolescence. While the consumers will suffer in the beginning, they will find a company that manufactures long-lasting goods. For example, Apple Macintosh computers are quickly replacing Windows personal computers (PCs). Why? PCs are notorious for crashing whereas Macintosh computers are widely praised for their durability. Apple is stealing its competitor's customers by providing them with a more reliable product.

    No matter how many companies try planned obsolescence, there will always be a competitor that provides its customers with high-quality, long-lasting goods. This competitor will rely on its credibility to steal others' customers. When will companies realize this?

  • http://intensedebate.com/people/ElizabethUlion ElizabethUlion

    so true, my next computer is definitely going to be a Mac. but what about the planned obsolescence that is totally based on cultural thought. advertising telling us you can't wear that shirt it's out of style this year, you NEED a new one to be happy! i think this may be even more dangerous than the low quality of physical products for exactly your reason. consumers will find an alternative of better quality. but what if the obsolescence is in our heads??

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