Le Fauxganic (The Greenwashing of Food): The Basics

August 17th, 2009 by mjnesta
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The truths about greenwashing are everywhere.  If you are just starting out on this journey of living a more sustainable lifestyle, along with the increasingly “green” product line on your local Walmart’s shelves, you’ll most likely notice a growing awareness that claims of greenness may not be 100% truthful.  So, OK, you check out SocialYell’s...

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Sustainability is harder to find than marketing suggests

August 10th, 2009 by Elizabeth Ulion
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It is difficult to find anything truly sustainable. Chicken may be certified organic but when the entire lifecycle of production is taken into account the sustainability goes out the window. The organic feed is shipped thousands of miles, the animals are raised in confinement warehouses by an agricultural conglomerate and sold in a big box store. This process does not support local producers, is not healthy for the chickens or the workers and puts small farmers and retail outlets out...

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Greenwashing is everywhere!

August 5th, 2009 by Elizabeth Ulion
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This year the environmental marketing firm TerraChoice studied the green claims on 2,219products from big box stores and found that 98 percent make statements that are false or...

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How Green is General Electric?

July 2nd, 2009 by Ashley Strickland
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While General Electric has been blowing their own horn about going green, what have they really done in 4 years to actually make a difference? ...

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Bottled Water vs. A Bottle of Water

June 29th, 2009 by Ashley Strickland
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Bottled water is the latest simple American luxury to receive the greenwashing treatment. ...

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