I recently wrote about the Sustainable Brands Seminars on sustainable business practice.  The NY/NJ seminars are next week and are a great opportunity to learn from the best about: BRAND STRATEGY: Building the Credible Sustainable Brand COMMUNICATIONS: Designing Communications that Resonate PRODUCT DESIGN: Sustainable Product Design: an LCA Approach SUPPLY CHAIN: Making Supply Chains More Sustainable DATA & METRICS: Managing...

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Last spring I attended the Sustainable Brands Conference in Monterey, CA.  It was it a great networking and learning experience, so I am very excited about the Sustainable Brands Seminars happening in several cities across the country.  Luckily, one of the locations is in nearby New Brunswick, NJ and I hope to take in a...

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With unfulfilling commitments concluding in Copenhagen and follow-up conversations expected to continue into the immediate future, the world has become increasing aware of the impacts of global emissions have on climate change.  Despite varying views and beliefs, the long-term outcome of these discussions will almost certainly change the face business. The rapid growth in global environmental...

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Because most adults spend most of their waking hours at work, a sustainable working environment is critical.  The work site, organizational culture and working environment are powerful influences on behavior.   Wellness programs have been uses as instruments to address weight reduction, reduced stress levels, improved physical fitness, health, and well being.  They may include fitness,...

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More and more organizations are now embracing business sustainability as a means to differentiate their organization and gain a long-term competitive advantage.  These companies are adopting a comprehensive definition and business sustainability that runs consistently through core business processes and aligns the interests of key stakeholders. According to a recent study, top performing organizations view sustainability...

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In a 2007 survey by McKinsey & Company, 400 CEOs cited that not fulfilling sustainability obligations would lead to declining market shares and loss of talent.  When asked which stakeholder group will have the greatest impact on the way their companies manage societal expectations: Surprisingly employees ranked highest (48%), Customers followed closely behind with (44%) Local communities, regulators,...

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A 2007 Earth Day report commented that the U.S. Patent and Trademark Office received more than 300,000 applications for green brand names, logos, and tag lines.  The year saw the largest increase in green applications since 2000, with the applications including the word “green” doubling from 2006.  Along with other indicators, this appears to be...

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Shifting to a sustainable lifestyle can be a pain. Solar panels need to be installed, farmers markets require early weekend wake ups and those darned reusable grocery bags can just get left behind. So why do so many people make the...

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      by Imran Aijazuddin   We see corporate social responsibility (CSR) everywhere.  Prominent organizations ranging from General Electric to the National Basketball Association advertise missions that claim to better society and/or the environment.  Companies worldwide feel the need to turn toward sustainability.  After all, the public expects a high degree of social responsibility from the nation’s largest businesses. ...

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It is difficult to find anything truly sustainable. Chicken may be certified organic but when the entire lifecycle of production is taken into account the sustainability goes out the window. The organic feed is shipped thousands of miles, the animals are raised in confinement warehouses by an agricultural conglomerate and sold in a big box store. This process does not support local producers, is not healthy for the chickens or the workers and puts small farmers and retail outlets out...

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