Sustainable Communication for Brand Management

October 1st, 2009 by Julie Urlaub
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Sustainable Communication for Brand Management
A 2007 Earth Day report commented that the U.S. Patent and Trademark Office received more than 300,000 applications for green brand names, logos, and tag lines.  The year saw the largest increase in green applications since 2000, with the applications including the word “green” doubling from 2006.  Along with other indicators, this appears to be...

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