Bringing Sustainability Into Your BusinessDecember 3rd, 2010 by David Rostan
I recently wrote about the Sustainable Brands Seminars on sustainable business practice. The NY/NJ seminars are next week and are a great opportunity to learn from the best about:
BRAND STRATEGY: Building the Credible Sustainable Brand
COMMUNICATIONS: Designing Communications that Resonate
PRODUCT DESIGN: Sustainable Product Design: an LCA Approach
SUPPLY CHAIN: Making Supply Chains More Sustainable
DATA & METRICS: Managing Your Sustainable Brand Plan: Management Systems & Metrics for Driving Ideas to Reality
If you are not in NY or NJ you can catch the series in Austin, TX on January 24th-28th next year.
Use the code yellsbs to get 20% off at registration.
Here’s some more detail from Sustainable Brands
Monday: Building the Credible Sustainable Brand
Learn to build a strong, credible brand, starting with the foundation: how customers experience your brand, and what they believe to be true about you. In this course, Jennifer Rice, from Fruitful Strategy, will walk students step-by-step through building a sustainable brand for B2B, B2C and retailers.
Tuesday: Designing Communications that Resonate
In this course, author and communications expert John Marshall Roberts will walk attendees step-by-step through the essentials of an empathy-based communication framework, first popularized in his bestselling book “Igniting Inspiration: A Persuasion Manual for Visionaries.”
Wednesday: Sustainable Product Design: an LCA Approach
Jeremy Faludi, Associate Professor of Design at Stanford University, illuminates Life Cycle Assessment, a popular yet complex subject, while providing participants with the key facts, processes, and LCA tools needed to intelligently design new products while taking life cycle measurement into account and ultimately applying the best solutions for a company’s needs.
Thursday: Making Supply Chains More Sustainable
Phil Berry of Sustainable Product Works explains best practices for building sustainable supply chains, lifecycle thinking, covering 13 areas to address, 11 ways sustainability creates value, case studies, addressing climate change, waste, lean manufacturing, and relationship tips.
Friday: Managing Your Sustainable Brand Plan: Management Systems & Metrics for Driving Ideas to Reality
This course will help companies establish metrics, and collect and manage data to meet the needs of all stakeholders, including management, customers, international regulators, and NGO’s who scrutinize offerings. This session provides methods for keeping a cross functional team focused, aligned and incented around interdependent activities and priorities.