I Love You Just the Way You Are?

October 28th, 2009 by Nancy Goldstein
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I have been to a lot of weddings. While most of them were beautiful and meaningful events, and a few were indescribably fun, a wedding last weekend was perhaps one of the best I have ever attended. It wasn’t just that the bride was beautiful and overflowing with happiness (she was) or that everyone seemed...

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Blog Action Day. YOU, YOU specifically need to read this.

October 15th, 2009 by David Rostan
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Blog Action Day. YOU, YOU specifically need to read this.
Today is Blog Action Day 2009.  According to the Blog Action Day website: Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking discussion around an issue of global importance. We have seen examples of blog...

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What CEOs are saying about Sustainability

October 7th, 2009 by Julie Urlaub
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What CEOs are saying about Sustainability
In a 2007 survey by McKinsey & Company, 400 CEOs cited that not fulfilling sustainability obligations would lead to declining market shares and loss of talent.  When asked which stakeholder group will have the greatest impact on the way their companies manage societal expectations: Surprisingly employees ranked highest (48%), Customers followed closely behind with (44%) Local communities, regulators,...

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Animal Exploitation in the Media

October 5th, 2009 by David Rostan
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Animal Exploitation in the Media
This weekend, two shows about human interaction with animals and our natural surroundings aired at the same time. One, PBS’s film about America’s national parks, was an inspirational tale of vision and understanding of the value of nature – particularly the value of predatory animals like bears and wolves. At one time in our history, there was...

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What’s the Bottom Line of Sustainability?

October 5th, 2009 by Julie Urlaub
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What’s the Bottom Line of Sustainability?
One of the great challenges facing sustainability, especially business sustainability, is the ability to measure success.  This challenge is has only intensified by growing eco awareness and resulting expectations to show progress.  Leading sustainability minded organizations still struggle to justify resources and define benefits of implementing sustainability concepts.  Without a universally accepted set of criteria,...

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Go Green, or go home!

October 2nd, 2009 by Sara Roderick
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Go Green, or go home!
Ah, fall is upon us and you know what that means: dry brown leaves falling from trees; pumpkin spiced lattes; and FOOTBALL! Yep, football is back in full swing and along with football comes the best activity of all: tailgating! While it can be easy to get wrapped up in the festivities of tailgating, it’s...

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Sustainable Communication for Brand Management

October 1st, 2009 by Julie Urlaub
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Sustainable Communication for Brand Management
A 2007 Earth Day report commented that the U.S. Patent and Trademark Office received more than 300,000 applications for green brand names, logos, and tag lines.  The year saw the largest increase in green applications since 2000, with the applications including the word “green” doubling from 2006.  Along with other indicators, this appears to be...

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